Fake Food - IB Pop Up 16mm Dumbell

Fake Food really is Danny Fairbrass’ baby, as he uses it such a lot for his fishing. It has taken him a lot of effort, research, design and exhaustive testing to get it just right, but we think that it’s been worth it! We’ll let Dan explain more…
“I have put a great deal of time and effort into formulating a bespoke range of plastic hook baits to cover almost any angling situation, Worldwide. Our baits are different from anything else currently on te market because they contain our favourite flavour/attractor combinations arrived at after years of making our own pop-ups, actually moulded into the plastic.